Originally built for the Associated Press, 50 Rock was also for many years the home to many news agencies, press bureaus and other journalistic practitioners. That’s why Isamu Noguchi’s giant, nine-ton stainless steel panel, “News,” holds the place of honor above the building’s entrance. Noguchi’s design, selected from a competition conducted by Rockefeller Center managers, depicts the various forms of communications used by journalists in the 1930’s.
The only building in the Center built out to the limits of its lot line, 50 Rock took its shape from main tenant’s need for a single, undivided, loft-like newsroom as large as the lot could accommodate. At one point, four million feet of transmission wire were embedded in conduits on the building’s fourth floor.
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