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2007 Archive


2005 Target's Vertical Fashion Show

2005 Target's Vertical Fashion Show

2007 UBS Golf Challenge

Visitors to Rockefeller Center had the opportunity to take the most intimidating shot in golf at The UBS Golf Challenge: Experience THE PLAYERS Championship. The scaled replica of THE PLAYERS Stadium Course’s iconic island 17th hole served as the centerpiece to an interactive exhibit. The exhibit coincided with the actual tournament, which was played May 7-13 at TPC Sawgrass in Ponte Vedra Beach, Florida. THE PLAYERS is one of the crown jewels on the PGA TOUR schedule, and features the strongest field in professional golf. The 1/4-scaled replica allowed fans to hit a shot to an island green surrounded by water. The exhibit featured putting areas, as well as a full-swing net. Instructors from the new TOUR Academy, headquartered at TPC Sawgrass, were on hand to provide tips. During THE PLAYERS’ four competitive rounds May 10-13, a giant LED screen behind the challenge hole broadcasted live telecasts of the Championship. This exhibit was made possible by UBS, a Proud Partner of THE PLAYERS, and hosted by Tishman Speyer, co-owners of Rockefeller Center.

2007 Agnes Winter’s Monument to Smile

European artist, Agnes Winter, exhibited Monument to Smile, a massive, 50-story projection of over 250 photographs of smiling New Yorkers that brought public art to the walls of Rockefeller Center. Monument to Smile, the artist’s first public work in the United States, transformed the façade of 30 Rockefeller Plaza into a cascading mosaic of smiling portraits transmitted by 12 large projectors positioned atop Saks Fifth Avenue and projected onto the edifice of the iconic building every evening from May 31st through June 9th. Monument to Smile was presented by the renowned luxury goods company Cartier and hosted by Tishman Speyer, the co-owners of Rockefeller Center.

2007 Tribeca Drive-in Movies

This unique, outdoor film series returned to midtown Manhattan for its fourth year, partnering for the first time with Tribeca Enterprises, the parent company of the Tribeca Film Festival. Moviegoers enjoyed special screenings each night on a massive screen erected in front of 30 Rockefeller Plaza. To complete the summertime movie experience, popcorn and drinks were available for purchase. All films were free and open to the public. Also, for the first time, the summer series included the Tribeca Drive-In Short Film Series at Top of the Rock. The series presented multiple shorts and was open to visitors to Top of the Rock during the four-day event. Tribeca Drive-in was presented by Nintendo®, In Style, and Dodge, and brought the nostalgic feeling of summer drive-in movies to Rockefeller Center.

2007 Farmers Market

Rockefeller Center once again became the midtown home of its famous New York City Greenmarket sponsored by Ocean Spray. The Rockefeller Center Farmers Market was open Wednesday-Friday, July 11th–August 17th located at 51st Street between Fifth and Sixth Avenues. Each week, the Plaza brimmed with fresh fruits and vegetables, flowers and baked goods, all from regional farmers. The weekly market was free and open to the public.

2007 Restaurant Days

Restaurant Days returned to Rockefeller Center in the heat of the summer. Visitors enjoyed food and beverages from some of Rockefeller Center’s finest restaurants while listening to live music and walking barefoot along the grass

2007 US Open Live Viewing Event

US Open Live at Rockefeller Center brought the excitement of the US Open to Rockefeller Center with free tournament viewings open to the public Saturday, September 1st, through Sunday, September 9th. The viewing event, presented by American Express and hosted by Tishman Speyer, returned to Rockefeller Center for the third year.

2007 September 11th Concert

The September Concert Foundation produced an annual day of music for peace celebrated around the world. The Foundation again hosted the September 11th Concert on Tuesday, September 11th from 12pm–2pm just in front of 30 Rockefeller Plaza.

2007 Coffee is Culinary

Visitors to Rockefeller Center joined two culinary experts for a unique tasting from 4:00pm-8:00pm. Renowned chef Marcus Samuelsson and Starbucks master blender Andrew Linnemann hosted a cooking demonstration and discussed complementary coffee and food pairings. Guests tasted three wonderful coffee and food pairings that inspired the senses and changed the way some guests though about coffee. Signed copies of Marcus Samuelsson’s book Discovery of a Continent were also available for purchase.

2007 The Golden Compass Ice Rink Opening

The Golden Compass, the most highly-anticipated film for the holidays, had its worldwide trailer debut at the Ice Skating Rink on October 9th, in celebration of the Rink Opening. The star of the Golden Compass, Sam Elliott, hosted the evening’s festivities that included the opening of the Rink and countdown to the worldwide trailer launch at 8:30pm. Following the trailer debut and Rink Opening, The Golden Compass was showcased at the Top of the Rock Mezzanine through the holiday season. The Golden Compass stars an ensemble cast that includes Nicole Kidman, Daniel Craig, Sam Elliott and the voices of Ian McKellan and Ian McShane.

2007 Ocean Spray Cranberry Bog

The breath-taking beauty of the cranberry harvest came to New York City when thousands of pounds of cranberries and cranberry vines from Ocean Spray bogs arrived in Rockefeller Center creating a 1,500 square foot free-standing bog. The Big Apple Bog was free, and the public were invited to visit and learn first-hand about the taste, health and heritage of the cranberry from third- and fourth-generation cranberry growers.

2007 The Swarovski Star Raising

Swarovski kicked off the 2007 holiday season by unveiling the custom-designed Swarovski Star that sits atop the Rockefeller Center Tree on November 1st and raised it to the top of the Tree on November 8. The Swarovski Star is a 9.5-foot, 550-pound star adorned with over 25,000 crystals and one million facets. It is the largest Star to ever grace the Rockefeller Center Tree. The 2007 annual edition holiday star ornament was available in the Swarovski stores on the Concourse level during the holidays in 2007.

2007: The 75th Rockefeller Center Tree Lighting

The 2007 Rockefeller Center Tree was lit for the first time during the 2007 holiday season on Wednesday, November 28th, with performances from 7:00pm-9:00pm. The program featured various celebrity appearances and a star-studded musical lineup. The Tree was illuminated from 5:30am-11:30pm daily, all day on Christmas and 5:30am-9:00pm on New Year’s Eve. The world’s most famous Tree was on display until January 8th, 2008. Guests to Rockefeller Center celebrated the 75th year of the Rockefeller Center Christmas Tree. This year’s Tree was wrapped and lit with LED lights and powered by solar panels on the roof of 45 Rockefeller Plaza in an effort to use less energy. The Tree remained in the Plaza through January 8th, 2008, after which it enjoyed a second life when it is milled, treated and returned to Rockefeller Center as “green” lumber that was used in select Habitat for Humanity building programs throughout the world.

2007 Tuba Christmas

Hundreds of tenor and bass tuba players congregated on The Rink at Rockefeller Center on Sunday, December 9th at 3:30pm playing Christmas carols and other crowd favorites. Tubists of all ages lined up under the great Tree and filled the area with the sounds of low brass. Spectators were encouraged to become an important part of the concert by singing along to the Christmas carols and other well-known songs.

2007: The Common Cents Penny Harvest

In the fall of 2007, hundreds of thousands of New York City elementary and middle school children launched the annual Common Cents Penny Harvest, a national, year-long educational program designed to teach children about their value as contributors to society. Students from more than 800 schools spent the weeks from October 22nd through Thanksgiving gathering their pennies that would later be given away to organizations of their choice. In 2007, for the first time, the giving season culminated with the Penny Harvest Field, a massive monumental display of an estimated one hundred million pennies at Rockefeller Center. The exhibit was designed by noted architect James Polshek and hosted by Tishman Speyer.