Taking place from October 27 through November 2, the annual event celebrates Mexico’s heritage and contemporary culture–this year highlighting a modern Mexican artist, Daniel Valero of Mestiz design studio based in San Miguel de Allende. New Yorkers are welcome to engage with Mexican art, music, and Día De Muertos traditions right in the heart of New York City.

The celebrations will kickoff on Friday, October 27 at 11:00am, with an official unveiling of the ofrenda - an altar that honors the lives of lost loved ones - on Center Plaza at 30 Rockefeller Plaza.

Through Thursday, November 2 at 5:00pm, New Yorkers and visitors are encouraged to actively participate by taking photos on the handwoven reptilian benches on the front of the ofrenda and pinning photos or letters to the back of the ofrenda in remembrance of cherished memories of their loved ones. This concept draws inspiration from the significance of the sun as the creator of life and the holiday's celebration of life itself, embodying a deeply rooted Mexican cultural tradition.

Joining in on the celebration are Puya Tacos de Puebla and Morrell Wine Store:

Puya Tacos de Puebla will be popping up with a cart on Center Plaza, alongside special offerings in their store on the Rink level. Click here for more details.

Give a one-of-a-kind gift this holiday season: a hand-engraved, hand-signed bottle of the World’s #1 Sipping Tequila, Casa Dragones Joven. Visit Morrell Wine & Spirits at 1 Rockefeller Plaza on Friday, October 27th, and Saturday, October 28th, from 12 pm to 5 pm, and receive complimentary calligraphy with your purchase.