As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. Inspired by the professional training and classic heritage of traditional men’s barber services, The Art of Shaving is positioned to become a prestige leader in the $43 billion dollar male grooming industry which is growing at a faster rate than the female beauty business. What started from one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops across the country – over half of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments. By April 2013 the company was operating over 100 locations nationwide.
The Art of Shaving is considered the world’s leading premium shaving brand with its essential oil based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The brand has created a revolution in men’s grooming with The 4 Elements of the Perfect Shave®, a trademarked wet-shaving regimen that centers on the methodology: Prepare, Lather Up!, Shave, and Moisturize. The Art of Shaving has added to their line of classic products and accessories with the highly anticipated launch of The Ocean Kelp and Power Shave collections. In addition to its signature products, The Art of Shaving offers a comprehensive range of premium shaving products and accessories including razors, brushes, tools and accessories.