Panini Sticker Trading Booth

Celebrate the tradition of collecting at the Panini Sticker Trading Booth at Rockefeller Center. Located at the historic ticket booth at 33 West 50th Street, this dedicated fan destination invites collectors to meet up, swap Panini FIFA World Cup™ stickers, and connect with fellow fans.

Whether you’re completing your collection or just getting started, the Panini Trading Booth offers a place to share in the excitement of the FIFA World Cup™ and the global tradition of sticker trading.