Shop
Back to Shops

Shops

FAO Schwarz

Contact & Directions

30 Rockefeller Plaza
New York, NY 10112
800.326.8638

Hours

Daily from 11am–7pm
VIEW ON MAP

Frederick August Otto Schwarz dreamed of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. In 1862 that dream became a reality and FAO Schwarz has been capturing the imaginations of countless generations since. More than just a toy store, a trip to FAO Schwarz was always a magical and cherished journey through the very heart of childhood, where toys came to life and laughter was the language of young and old alike. The flagship location of the oldest toy store retailer in the United States lives on three levels next to the Rockefeller Center Christmas Tree – the perfect location for this timeless brand.

Visit Website

The Center Newsletter

Receive important seasonal news and updates, learn about store openings, and get special offers.

Subscribe

Dine

Whether you’re looking for a quick bite, fast casual, or haute cuisine, the dining options at Rockefeller Center reflect the incredibly diverse world of food and flavors you’ll find in New York City.
Explore Dining

Shop

From up-and-coming local brands to the most iconic names in fashion, Rockefeller Center is a world-renowned destination for those who seek style.

The Center Magazine.

See the style, the details, and the smiles from events across Rockefeller Center.

Read the Stories

Shopping

Girl Knew York Goes Beyond Tattoos at Art Pop-Up Shop

Mira Mariah, the tattoo artist behind Girl Knew York, brings a unique celebration of beauty & inclusion to Rockefeller Center this August.

Aug 5 2021

Sign up for our newsletter

Subscribe Now

Follow Us

Download the free Audio Tour

Stay Connected

Stay connected with free Wi-Fi at Rockefeller Center.
@Rock Center Free Wi-Fi

  • Top of the Rock
  • Learn More about Top of the Rock
    Buy Tickets about Top of the Rock

  • Plan Your Visit
  • Map & Directions
  • News & Updates
  • Contact Us
  • Gift Shop
  • FAQs
  • Accessibility Statement
  • Executive Team

45 ROCKEFELLER PLAZA NEW YORK, NY 10111
212.588.86011.877.NYC.ROCK
© Rockefeller Center 2023 ALL RIGHTS RESERVED