PIQ’s clever and colorful brand serves as a one stop shopping destination, seamlessly integrating an assortment of globally curated products that is sure to induce smiles on faces of all ages. The New York Times describes PIQ’s diversity as, “There’s a new aspect in retail that’s a mix of day-to-day with designer toys. So the grandmother can come in and find something for the grandchildren, and at the same time find something for herself.” The brand is constantly adapting to the ever-changing marketplace as well as taking on the unique personality of each new city it resides in.