The Center Magazine
Back to Stories

The Best Flowers to Gift for Any Occasion, According to Flower Girl

By Nina RuggieroFeb 8 2023
Link copied to clipboard
Visiting Rock Center? Include Top of the Rock in your plans. Purchase your tickets online today!
Buy Tickets
Related Articles
Food & Drinks

An Insider’s Guide to Smith & Mills Rockefeller Center

Arts & Culture

How to Spend the Ultimate Valentine’s Day at Rockefeller Center

Food & Drinks

The Best Italian Wines to Complement Your Favorite Pasta Dishes, According to the Experts at Jupiter


What to Do in New York City in February 2024

Arts & Culture

Art in Focus: The Joy and Humanity in Joel Gaitan’s Terracotta Vessels

Whether you’re celebrating a holiday or achievement, making a romantic gesture, offering sympathy, or just letting someone know you’ve been thinking about them, you can’t go wrong with flowers. It’s been scientifically proven that flowers make people happy: Rutgers University’s Emotional Impact of Flowers Study found that participants “demonstrated a higher sense of enjoyment and life satisfaction” and also benefited from increased contact with family and friends and “more intimate connections” after receiving them.

We all know beautiful, fragrant bouquets are pleasing to the senses, but what else is fueling the power of their positive impact? According to Denise Porcaro, founder of Flower Girl NYC, it’s the way their impermanence inspires us to live in the present. “They are a luxury that doesn’t last forever,” she said. “That makes them really special, because it brings you back to an of-the-moment, ‘I bought you these beautiful things, and they’re just there for the time to enjoy.’”

Porcaro has been delivering joyful moments to New Yorkers through flowers since 2004, when she opened her first Flower Girl outpost inside an Earnest Sewn denim shop on the Lower East Side. She has since opened her own shop and event space in Chelsea — where she hosts flower workshops, bloom-filled bridal and baby showers, and intimate dinners and cocktail parties — followed by a boutique on Rink Level at Rockefeller Center, where shoppers can browse both floral arrangements and giftable home goods such as hand-dipped candles, handmade soaps, smudge sticks, and incense. She also does arrangements for weddings, caters to regular clients at home, and works with everyone from magazines and fashion designers like Vogue and Stella McCartney to brands like American Express and ABC Carpet and Home.

“The world of flowers is so vast,” she said. “They’re seasonal, and you can mix it up so much. There are so many different combinations, and you can really create something beautiful with flowers depending on who you’re giving them to, what the occasion is, what the color scheme is.”

As for the one occasion she looks forward to most in her new shop at Rockefeller Center, Porcaro says there’s nothing better than Christmas: “What says Christmas more than Rockefeller Center?” she said. “It’s a whole season. I get to do all different sorts of things… people go all out for Christmas. Being able to decorate homes and offices and bring people’s Christmas ideas to life is my favorite.”

That’s not to discredit, however, the flowers that are bought for no real reason — Porcaro says “Just Because” flowers can be the greatest gift of all. “It’s the flowers you bring home on a random Tuesday,” she said. “It’s the flowers that are least expected, when it’s just, ‘I saw these and I was thinking of you.’”

We asked Porcaro for her top Flower Girl picks for holidays, special occasions, and unexpected moments throughout the year.

The best flowers for Valentine’s Day: The Classic or 100 Times Over

“Classic roses always work well, and then if you want to dial it up, Valentine’s Day is the time to go big. 100 Times Over is over the top… for the ballers, if you will.”

The best flowers for birthdays: Farm Bundle

“These flowers come separated, so if you have a birthday person who loves to arrange flowers… they can put it all together and have fun with it.”

The best flowers for Mother’s Day: Opt for a flower-arranging workshop

“It’s a great way to spend time with your mom… something fun you can do together.”

The best flowers for housewarming parties: The Flower Girl + Gal Candle or a hand-dipped Apotheke candle (available in store)

“It’s seasonal, it’s what’s beautiful of the moment, and it comes in a mercury glass vessel that goes with any backdrop… this is also a great opportunity to add on a bunch of fun extras to make a housewarming gift pack a little more punch.”

The best flowers for sympathy: How Classy

“It could be done in white, it could be done in color… some people want color to cheer that person up, while others stick to classic white.”

The best flowers to buy “just because”: Kaleidoscope

“It’s cheery, it’s fun, it’s beautiful, and it’s unexpected… just like the ‘just because’ gift is unexpected. It’s arranged in this amazing geo-pinkish vase that I love. It’s the gift that keeps on giving.”

The best flowers to say “I miss you” / for long-distance: Earth Mama or Blush Beauty

“They’re preserved, so they ship really well. It’s a gift that will last for a long time.”

Flower Girl is open Monday through Friday 10am to 7pm on Rink Level of 30 Rockefeller Plaza.

Link copied to clipboard
Back to all Stories
Related Articles
  • Arts & Culture01.31.24
    Arts & Culture01.31.24

    How to Spend the Ultimate Valentine’s Day at Rockefeller Center

  • Food & Drinks01.31.23
    Food & Drinks01.31.23

    The Best Italian Wines to Complement Your Favorite Pasta Dishes, According to the Experts at Jupiter

  • Events01.23.24

    What to Do in New York City in February 2024

  • Arts & Culture01.23.23
    Arts & Culture01.23.23

    Art in Focus: The Joy and Humanity in Joel Gaitan’s Terracotta Vessels

The Center Newsletter

Receive important seasonal news and updates, learn about store openings, and get special offers.

Learn More

How was your view from Top of the Rock? Share your experience!


Sign up for our newsletter

Subscribe Now

Follow Us

Download the free Audio Tour

Stay Connected

Stay connected with free Wi-Fi at Rockefeller Center.
@Rock Center Free Wi-Fi

  • Top of the Rock
  • Learn More about Top of the Rock
    Buy Tickets about Top of the Rock

  • Plan Your Visit
  • Map & Directions
  • News & Updates
  • Contact Us
  • Gift Shop
  • FAQs
  • Accessibility Statement
  • Executive Team

© Rockefeller Center 2024 ALL RIGHTS RESERVED