The Center Magazine
Subscribe
Back to Stories

FAO Schwarz Is Open!

By Karen HudesNov 16 2018
Share
Link copied to clipboard
Topics
Visiting Rock Center? Include Top of the Rock in your plans. Purchase your tickets online today!
Buy Tickets
Related Articles
Food & Drinks
02.22.24

An Insider’s Guide to Smith & Mills Rockefeller Center

Food & Drinks
Feb 22 2024

An Insider’s Guide to Smith & Mills Rockefeller Center

Events
Feb 20 2024

What to Do in New York City in March 2024

The Tree is here, the star is up—and the new FAO Schwarz has landed at Rockefeller Center! Opening today, the beloved toy store is relaunching on the Plaza with a mix of larger-than-life classics (the room-sized piano keyboard to dance on) and new attractions, like FAO Raceway, where you can build your own custom remote-control car.

A Build-a-Bear workshop, a Transformers shop and a Melissa & Doug grocery store are some of the interactive destinations inside the 20,000-sq.-ft. arrival, and FAO Schweetz is the in-house candyland, chock full of massive treats and even make-your-own gummy worm kits. Plush animals, dolls and other charming, no-assembly-required playthings also abound throughout the space, which expands across two floors and a mezzanine level.

The familiar clock tower of FAO Schwarz, whose longtime Midtown location closed in 2015, welcomes guests at the 49th Street entrance, while a rocket ship makes its first launch, inviting those entering from the Plaza to blast off. And toy soldiers stationed outside the store, dressed in a uniform designed by model Gigi Hadid, bring an extra splash of color and pizzazz.

FAO Schwarz is located at 30 Rockefeller Center (on 49th Street at Rockefeller Plaza, between Fifth and Sixth Avenues), open Monday–Saturday 9am–8pm, Sunday 11am–8pm. Hours will be extended during the holiday season.

Share
Link copied to clipboard
Back to all Stories
Topics
Recent
  • Food & DrinksFeb 22 2024
    Food & DrinksFeb 22 2024

    An Insider’s Guide to Smith & Mills Rockefeller Center

  • EventsFeb 20 2024
    EventsFeb 20 2024

    What to Do in New York City in March 2024

The Center Newsletter

Receive important seasonal news and updates, learn about store openings, and get special offers.

Learn More

How was your view from Top of the Rock? Share your experience!

Loading...

Sign up for our newsletter

Subscribe Now

Follow Us

Download the free Audio Tour

Stay Connected

Stay connected with free Wi-Fi at Rockefeller Center.
@Rock Center Free Wi-Fi

  • Top of the Rock
  • Learn More about Top of the Rock
    Buy Tickets about Top of the Rock

  • Plan Your Visit
  • Map & Directions
  • News & Updates
  • Contact Us
  • Gift Shop
  • FAQs
  • Accessibility Statement
  • Executive Team

45 ROCKEFELLER PLAZA NEW YORK, NY 10111
212.588.86011.877.NYC.ROCK
© Rockefeller Center 2024 ALL RIGHTS RESERVED