“Drinking can be about more than alcohol,” says Karimah Gottschalck, the Chief Brand Officer for non-alcoholic specialty shop Boisson. What might seem like an oxymoron has become a truth thanks to stores like Boisson that offer high-quality, good-tasting drinks that can stand in for a boozy cocktail. After all, who doesn’t want a night out without the hangover?

Since its founding mid-pandemic by friends Nick Bodkins and Barrie Arnold, Boisson has grown to encompass six locations throughout New York City, one in San Francisco, and three in Los Angeles. This exploding popularity speaks to a reality about people’s relationship with booze. Sure, there are those who have never drank, choose not to drink, or no longer drink, but there are also those who might be taking a break from drinking or are looking to find some balance in their habits.

“The vast majority of our customers still drink alcohol,” explains Gottschalck, “but [they’re] looking for ways to enjoy a night, week, month, etc. off, or just easy ways to moderate their alcoholic intake.” Boisson has tapped into this cross-section of consumers in a creative way, offering a diverse spectrum of choices. There are options based on traditional drinks, like alcohol-free chardonnay and non-alcoholic bourbon, but there is also plenty of the unexpected. Think a jalapeno & blood orange mixer, a caffeinated apéritif, and a peach mango seltzer.

Their latest brick-and-mortar store in New York is at Rockefeller Center, located on the Rink Level at 30 Rockefeller Plaza. “It's so exciting to move into Rockefeller Center,” says Gottschalck. “It’s a place that draws all types of people to come together to discover and to celebrate — characteristics we strive to exemplify throughout our brick-and-mortar locations.”

While all of Boisson’s merchandise is available online and ships nationwide, shopping in-store is a special experience. Customers can enjoy free tastings, see the broad spectrum of inventory, and get ideas for their next favorite cocktail. “Boisson, and the non-alcoholic (NA) space in general, has a unique ‘yes, and…?’ approach to the ritual of drinking,” says Gottschalck. “Yes, we have fantastic alternatives to all the traditional spirits that closely mimic the ‘real’ thing in taste, look, smell, and ingredients. But then you’ll see variations on a theme since NA is already breaking the rules.”

Tap into this “yes, and…?” approach with these three favorite recipes from Boisson, put together by award-winning mixologist Ivy Mix.