“It really comes down to what’s good for the earth,” says Vanessa Barboni Hallik, founder and CEO of sustainable fashion label Another Tomorrow, which recently opened its Rockefeller Center location in the Channel Gardens. Brought about by her own interest in consuming with purpose, Hallik endeavored to create a brand that not only offers ethically and responsibly made clothing, but also lets the shopper in on the story.

For many of us, shopping sustainably isn’t as easy as we might like. Having been there herself, Hallik has three suggestions: ask questions, consider supply chain, and buy resale. These ideas also mirror the three pillars of Another Tomorrow’s value system, which considers environmental, animal, and human welfare in all of its business doings.

In this way, Another Tomorrow presents a unique opportunity to shoppers, allowing the brand an unprecedented level of transparency that demonstrates the standards of the company. Each item comes with a unique ID that provides information on sustainability as well as a Provenance Journey. This step-by-step showcase of the item’s journey from conception to completion gives curious consumers a host of data, from where the buttons were manufactured to how the wool was purchased.

Speaking of wool, the company is also focused on sourcing materials that fit its values. “When it comes to natural materials, they have to be regeneratively and organically grown,” says Hallik. That means only using organic, avoiding materials like leather that result in the killing of an animal, and also ensuring that the workers involved earn a living wage. Though this limits the options, Hallik sees no true alternative when it comes down to it.

Another thing that will help keep our earth healthy? Buying resale. Another Tomorrow customers can not only feel good about their new purchases, but they can also buy pre-owned items at the same time. Better yet, there is an option to sell an article of clothing back to the store at a later date. “You can scan the code in the label and re-sell the item,” Hallik explains. “You’ll know immediately what it will sell for, and then we authenticate and quality control it.”

“One of the things we really focus on as a company is helping people remember that clothing is an asset,” says Hallik. “One of the most important things we can do is buy really high-quality things and keep them in our wardrobe for a very long time.” This translates to Another Tomorrow’s commitment to helping women have fewer, better things. With this in mind, Hallik shares her five must-haves for a sustainable fall wardrobe, and why they made the list.

Another Tomorrow is open at 620 Fifth Avenue from 11am to 7pm Monday-Saturday and from 12pm to 6pm on Sunday.