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Boisson

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30 Rockefeller Plaza, Rink Level
New York, NY 10112

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Daily from 10:30am–6pm
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Open now at Rockefeller Center!

Boisson was born in the middle of the COVID-19 pandemic, a time when many people were reconsidering their drinking habits. When two friends started experimenting with nonalcoholic options and discovered a world of amazing products, they set out to open a retail location to make their finds easily accessible to their Brooklyn neighbors. It was important to them to create a welcoming, judgment-free zone that sparks curiosity in their customers.

The widespread, underserved need for quality alternatives to alcohol had Boisson quickly expanding its retail footprint across New York City in 2021, in tandem with sustaining an online shop that ships nationwide. As the business continues to grow, Boisson's mission remains to provide sophisticated sips to those looking for an alternative to alcohol, no matter their reasons why.

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