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Rockefeller Center, Reinvented

By Luisa ColónNov 10 2020

You may have noticed that things are looking a little bit different around here. And it’s not just the website; I’m excited to welcome you to the new Rockefeller Center experience.

Rock Center is known as being at the core of New York—“the city within a city,” as John D. Rockefeller Jr. so aptly described it. Locals and visitors from around the world know the Center for its iconic offerings, as well as access to the Manhattan mainstays that surround it (Times Square, MoMA, Broadway, and Central Park, to name just a few). And absolutely nothing captures the excitement of the holiday season like the arrival, lighting, and radiant presence of the Rockefeller Center Christmas Tree. Towering over the Rink, bedazzled with lights and topped with a one-of-a-kind Swarovski crystal star, the Tree has always represented the joy and excitement of the season, serving as a celebration of the city’s community—and a beacon welcoming guests from around the world.

And just like New York, Rock Center is always changing. You can still expect everything Rock Center is so uniquely famous for, like the iconic skating rink, incomparable views from Top of the Rock, and the legendary Rainbow Room and Radio City Music Hall. But you’ll find the unexpected, too—new additions to retail and dining, pop-ups, a podcast, and the creativity and inspiration that are synonymous with Rock Center. As always, the spacious, beautiful campus here means outdoor space and boundless options, something that now feels more important than ever.

Tying it all together is our new branding and website; the new look reflects Rock Center’s deep New York roots while keeping you in the know about the one-of-a-kind experiences on the Plaza and beyond.

Change, and reinvention, is nothing new in New York. I was born and raised here, and I’ve seen it firsthand. Think about this: What we now know as Midtown Manhattan was once the site of the country’s first botanical garden. That was obviously way before my time (the 1800s!), and I’m not trying to sneak in a history lesson, but it’s a great allegory for the city that keeps blooming.

So it’s fitting, with the holidays and a new year fast approaching, that we’re also relaunching our editorial platforms—print and digital—to reflect the new Rock Center. Here, in the newly renamed The Center magazine, I can’t wait to introduce to you to incredible New York–based contributors who know and love the city (almost) as much as I do. Together, we’ll cover Arts & Culture, Events, Shopping, and Food & Drink, all through a New York lens; we’ll share New York stories, insider details on what to do and see in the Center and beyond, and a fresh perspective on the events and experiences—traditional and brand-new—that are unique to Rockefeller Center. Date nights and family days; exploring Manhattan when the sun is out and discovering how the city lights up after dark; walking, shopping, and people-watching—it’s all here. Whether you’re a native or a newcomer, there’s no better place to experience New York than from the Center.


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