A taste of la dolce vita is now at Rockefeller Center.

Eataly launched the first-ever Eataly Caffè, a quick-service spin-off of the globally renowned Italian marketplace and dining experience, right in the heart of Midtown Manhattan this month. And while the service will be speedy in this urban-minded format, the brand’s signature European charm will certainly not be delivered in haste.

“Eataly Caffè is a brand-new concept for us,” Tommaso Brusò, CEO of Eataly North America, told The Center Magazine. “Our concept is very much rooted in Italian gastronomy, specifically in Italy’s iconic street food culture. Many of the country’s most famous dishes were born on the street or meant to be eaten on the go: think Roman-style pizza alla pala, panini, gelato, and more.”

When Italians opt for street food, it’s typically not so they can rush a sad sandwich back to their office desk and scarf it down over their laptop. They’ll often take their meal along for a passeggiata, or stroll, savoring every last bite and moment outside with friends. “There is an Italian phrase, ‘fare le vasche,’ that encapsulates this – of aimlessly wandering back and forth, in a piazza or elsewhere, spending quality time with loved ones and enjoying good food,” Brusò said. “Eataly Caffè is a testament to the Italian art of living, which we are incredibly proud of.”

With a trip to Eataly Caffè, the Rockefeller Center campus becomes your piazza, Top of the Rock your Medieval bell tower. By morning, you’ll find freshly baked cornetti pastries and Eataly-blend coffee, made with meticulously sourced 100% Arabica beans roasted in Italy. At lunchtime, you’ll get the urge to jump on a Vespa (though you can just walk) to fetch a to-go panino, tramezzino, soup, or salad. Or, just linger a while over pizza, watching NYC’s 6th Avenue magically morph into Rome’s Via Veneto before your eyes.

“We have something for any time of day — whether you plan to sit down for a nice lunch or want a quick pick-me-up at the coffee bar,” Brusò said. And when the team at Eataly offers a pick-me-up, they aren’t just referring to a simple jolt of caffeine. Although sipping an espresso at the bar is always highly encouraged, more extravagant coffee bar highlights include the Caffè Torino, espresso blended with chocolate-hazelnut gianduja and steamed milk, served with hazelnut whipped cream and dark chocolate shavings on top; and the Venezia Tiramisù, espresso blended with cookies and layered with a frozen espresso beverage and cocoa powder.

In addition to procuring authentic, high-quality products, Eataly (short for “Eating Italian”) is known for creating a transportive Italian atmosphere. Stepping inside one of its stores feels like taking a mini-vacation; Italophiles can easily imagine they’re shopping in a bustling market in the center of Florence or Milan. The first iteration opened in Torino in Northern Italy in 2007, inside an old Carpano vermouth factory. New Yorkers have been enjoying this unique brand of escapism since the expansive Flatiron store opened in 2010, and today there are more than 50 locations around the world, from Milan and Rome, to Las Vegas and Chicago, to Paris and Japan. Eataly Caffè is a microcosm of the whole experience, and Brusò believes Rockefeller Center is the best possible place to launch it.

“Rockefeller Center is an icon of New York City – an unparalleled hub of entertainment, retail, and dining,” he said. “We felt that it was the perfect, bustling and lively location for the very first Eataly Caffè.”

Eataly Caffè is located at 1230 Avenue of the Americas, near West 49th Street. Brusò says the Rockefeller Center crowd will love the passionately curated ambiance, but he knows they’ll also appreciate access to exclusive seasonal products, released quarterly, and, perhaps most of all, the convenience.

Download the Eataly Caffè app and you will be able to order ahead without waiting in line, track your orders in real time, and earn rewards with every purchase (as if you needed that kind of motivation to eat more biscotti). Amid the excitement, just don’t forget to pause and soak in the beauty of it all. It’s the Italian way.

Eataly Caffè is open from 7am to 8pm every day at 1230 Avenue of the Americas.