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Get the world's attention

Few places in New York City capture the imagination quite like Rockefeller Center, where inspiration and tradition intersect to create one of the city's most essential destinations. Tens of thousands of visitors and New Yorkers alike converge here daily for the thrill of what's to come and the joy of what endures. For brands seeking high-level engagement, we offer a variety of unique brand activation and sponsorship opportunities.

Events & Programming Partnerships

We have a number of creative ways for your brand to partner with us. From sponsoring public art, kids & family events, music programming, and seasonal celebrations to creating custom events and activations.

Alexander Wang Spring Collection

Alexander Wang transformed The Rink into a runway for his Spring 2020 show.

Virgin Hyperloop One

The single most sustainable form of mass transportation. The Virgin Hyperloop One was showcased on Center Plaza during UN Climate Week.

Spheres

After breaking records at Sundance earlier this year, the cosmic virtual reality series SPHERES made its NYC public premiere at Rockefeller Center.

Plaza Rentals, Retail & Experiential Pop-ups

We have a variety of spaces available for partnerships. From high-visibility to high-traffic, these opportunities are sure to meet your criteria for on-trend consumer experiences.

Plaza Rentals, Retail & Experiential Pop-ups

We have a variety of spaces available for partnerships. From high-visibility to high-traffic, these opportunities are sure to meet your criteria for on-trend consumer experiences.
Our podcast studio, Newsstand Studios, is available for companies and brands to use to create from Rockefeller Center and sponsor featured podcasts and related music and educational programming.

Newsstand Studios

Our podcast studio, Newsstand Studios, is available for companies and brands to use to create from Rockefeller Center and sponsor featured podcasts and related music and educational programming.
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Rockefeller Center is the epicenter of New York City’s holiday celebrations. The most famous ice-skating rink in the world, The Rink welcomes skaters from October through April each season. We have a number of ways for your brand to get involved and join in on the festivities.

Holidays & The Rink

Rockefeller Center is the epicenter of New York City’s holiday celebrations. The most famous ice-skating rink in the world, The Rink welcomes skaters from October through April each season. We have a number of ways for your brand to get involved and join in on the festivities.
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Film & Photography

Rockefeller Center has a variety of spaces and locations available for film & photo shoots. And a long history of partnering with studios and networks to enhance every production.
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