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Here’s How We’re Celebrating Pride Month at Rockefeller Center

By The Center Magazine StaffJun 7 2023
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Pride Month is as much of a New York City staple as Broadway and the Statue of Liberty. The month-long celebration started in Greenwich Village over 50 years ago as a tribute to the Stonewall Riots — each year, it honors the trials and triumphs of the Lesbian, Gay, Bisexual, Transgender, and Queer communities. Last year’s theme, “Unapologetically Us,” was an ode to resiliency, with LGBTQIA+ individuals asserting their identities and reclaiming their space in the world. This year’s theme, “Strength in Solidarity,” brings the community back to its roots, emphasizing its history of sparking collective change.

Rockefeller Center is commemorating the occasion with its annual campus-wide fête. Along with Pride art installations across campus, Rockefeller Center is decorated in technicolor with rainbow pathways on Center Plaza and Pride flags around The Rink and the Weather Room at Top of The Rock.

Programming includes a collaboration with the Stonewall National Monument Visitor Center, which will have its own pop-space space on Rockefeller Center’s new Rink Level. The month’s celebrations culminate on June 27, when NewFest takes over Radio Park for a public LGBTQIA+ film screening.

Retailers at Rockefeller Center are also joining in with food and fashion tributes to raise money for the Ali Forney Center and other organizations. Fuku, for example, will be offering its Sashay Filet with proceeds benefiting the Hetrick-Martin Institute. Take a look at some of the highlights below, and sign up for The Center Newsletter to stay up-to-date on the latest Pride Month celebrations.

Stonewall National Monument Visitor Center

Through June 25, you can find the Stonewall National Monument Visitor Center in a revitalized Rink Level space across from Jupiter. Visitors can explore the rich history of the LGBTQIA+ civil rights movement and learn more about the SNMVC before it officially opens in June 2024. The pop-up will also have exclusive SNMVC gear, including a tote bag designed in collaboration with Michael Kors. Follow Rockefeller Center and SNMVC on Instagram to learn details about forthcoming programming in the space, including interviews with queer activists and entertainers, fashion collaborations, and more.

Grotto at Pebble Bar

Described as “a sapphic cocktail bar concept for queer women, trans, and non-binary folks,” Grotto is collaborating with Pebble Bar for a summer pop-up series. The inaugural event takes place on June 25; two more are scheduled for July 23 and August 27, with additional summer dates to be announced. Tickets will be available to purchase soon via the Grotto website and include a complimentary drink, a musical performance, and a chance to spend an evening in Johnny’s at Pebble Bar.

NewFest

Founded in 1988, NewFest is a non-profit organization dedicated to giving LGBTQIA+ film and media a platform. Its special film screening at Radio Park will feature To Wong Foo, Thanks for Everything! Julie Newmar and snacks from LGBTQIA-owned brands. Tickets will be available for purchase in the coming weeks.

Fuku

Fuku is kicking up the heat this Pride Month with its Sashay Filet Biscuit, a limited edition sandwich made with crispy habanero-brined chicken, sweet Georgia peach sauce, and pickles. Its flaky cheddar biscuit is from Mason Dixie Foods, a woman, LGBTQIA+, and BIPOC-owned comfort food brand. 100% of the proceeds benefit the Hetrick-Martin Institute — the nation’s oldest and largest nonprofit organization for LGBTQIA+ youth — marking the third year of this partnership.

McNally Jackson

In the spirit of highlighting queer stories, McNally Jackson has compiled a selection of its favorite novels, memoirs, and poetry books by trans writers. The series also includes recommendations for children’s and young adult LGBTQIA+ books. A portion of all sales will be donated to organizations supporting transgender rights.

Kule

At the start of the month, Kule released its Pride capsule collection with a hat and tees illustrated by artist Grace Micelli. $20 from each purchase will be donated to the Ali Forney Center, the largest national organization dedicated to providing shelter and healthcare services to LGBTQIA+ youth experiencing homelessness in New York City.

Van Leeuwen

The Van Leeuwen x Keith Haring Pride collaboration features merch and a special edition ice cream flavor inspired by Haring’s famous artwork. Available in pints at Van Leeuwen’s scoop shops, Passion Fruit Berry Pop is a mix of blue raspberry and yellow passion fruit ice cream with swirls of strawberry jam. All proceeds from the ice cream sales benefit The Center, an organization that provides advocacy and health and wellness programs for LGBTQIA+ communities in New York City.

FAO Schwarz

In an official partnership, iconic children’s toy store FAO Schwarz will donate 20% of all sales of FAO Schwarz-branded products on June 24 and 25 to NYC Pride. The nonprofit organization plans and produces all of New York City’s official LGBTQIA+ Pride events every year.

Black Seed Bagels

Showcase your support of the LGBTQIA+ community with Black Seed Bagels’ rainbow-striped bagel pin. 100% of the proceeds from the $1 pin will go to the Ali Forney Center.

The Shop at NBC Studios

Saturday Night Live and The Tonight Show Starring Jimmy Fallon, two Rockefeller Center staples, are showing their Pride Month support with limited edition t-shirts; NBCUniversal also will make a charitable contribution to the Ali Forney Center. The tees are available at The Shop at NBC Studios in 30 Rockefeller Plaza and on its official website.

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